Brand identity
Merry Moon Herbals is pure and ethically sourced tinctures for natural remedies. The client wanted to showcase that feeling throughout the brands look. With an organic font, plant leaves and crescent moon shape I created the logo. The client vocalized that the brand also focused around astrology and the moon’s phases. Adding the moon phases on the corners of the labels added a unique touch. The color palette evolved into 4, for 4 categories based on what each product was made to do. For example, the blue labeled bottles product was made to be cooling for your skin.
Label design
Using the four different colors in the palette I created the label design for the tincture bottles. Incorporating the color within the design was very enjoyable and fun to see come together.
Product photography
The system in which the tinctures are made is very organic and natural, so the client wanted to showcase that across the photos as well. Using props that conveyed the idea of textured and raw materials that are used in the formulas created an inviting atmosphere for the photoshoot.
Business Card
Designing the clients business card was focused on the natural look and feel. Keeping true to the organic font in the logo, I designed a mugwort plant illustration to accompany the information on the back side of the card. Mugwort is the clients favorite plant, thus she wanted it showcased somewhere in her branding.